Snowboarders always claim that they are above piping hot new trends. By resisting fads, snowboarders collect “cool points,” because creativity is the new hotness these days. But in reality, doing things differently than other snowboarders will lead to criticism and humiliation on snowboard message boards. Creativity and originality is only cool when everyone else is doing it.

Last year’s hot trick was a doublewacky-backwards-hardway-nosepincher-croissant out. But this season, it is all about exercising your right to pointless speech, i.e. blogging. Everybody is doing it. So if you haven’t fallen in line with the rest of the snowboard community, consider this your call to blog. Even if you have nothing to say, a blog is a sure fire way to join the snowboarding cool kids. Just regurgitate press releases.

Jeremy Jones know what’s up, so does the other Jeremy Jones. So does Maru. And Maru is a cat. A very cool cat.