If generation eXtreme has learned anything from excessive consumption of Mountain Dew and television, it is this: things are much cooler when you are rolling around on wheels. This is the reasoning employed by Heelys.
Danny Way does some big jumps on his skateboard. But the problem with his technique is that it is too similar to actual skateboarding. It is like he is skateboarding, just doing everything bigger. While interesting, it is not zany enough to be considered eXXXtreme.
Skateboarding is coolest when: (a) in a video game, or (b) done in a fashion that really shouldn’t be considered skateboarding. These fellers from Austria have got the idea…

“I had the idea to skate a ski jump some months ago. Red Bull decided to invite some riders for an “Access all Areas” event to make this reality. Check out the first video clip of the session at the ski jump in Wörgl / Tyrol (Austria).” (via Muckerfuck Skateboards)
