Press Release:

Chris Dufficy Joins The Signal Family

That’s right, Duff’s on Signal.

Though we’re only into the first seven months of 2008, holy crap, things are good. We’ve just finished our first demo tour of Japan, Jake’s learned to shave, The Lodge is cranking out new board designs; including the Park Rocker, AND NOW CHRIS DUFFICY JOINS THE TEAM!

With his smooth style and positive attitude, this Vancouver BC resident is as loved for his smile as he is for his big mountain riding and progressive rail skills. Throughout his coaching career at Camp of Champions, and across editorial pages and in video bangers like “Return of The Wildcats” and “True Life,” Ducy makes the shred life look easy, fun and friendly. “Snowboarding’s one sport that you definitely have to pay to play, says Du, “I’ve been through so many life and death experiences and I still keep coming back for more. There are things in my mind that I still want to try; things that I can’t even explain! You’ve just got to want it; love for snowboarding (and coffee!) can always make success a reality! I feel at home with Signal.”

According to pro rider and Signal team manager, Matt Hammer, “Chris is not only anunbelievably talented snowboarder but he’s also a person full of love andintegrity. Welcome to the family!”

Chris will soon be working on new board designs at The Lodge. Come on down! As well, you can see Chris at Camp of Champions this summer and later this fall in Alterna Films’ “KnockOut.”

Welcome aboard Du!

—Signal Snowboards

NOT Press Release:

Anybody can regurgitate a mass-distributed press release. But only agoodreed regurgitates and then spreads it on an English muffin for your enjoyment. Here is your Dufficy flavored muffin:

“2nd place is the 1st loser” - Chris Dufficy
Amen, Du, Amen.