agoodreed went out with a friend for coffee the other day.

Why coffee?

1) Not quite late enough for adult beverages.
2) It is still cold as hell.
3) “Going for coffee” is a mature kind of a thing to do.

It has been scientifically proven that IQ is linearly related to the amount of money you spend on coffee. For example, agr orders a drip, sidles on up to the supplement-station, and upgrades the hell out of our bare bones beverage with cream, sugar, honey, paprika, and whatever else we can get our mitts on.On this occasion, it was about 5 pm.

We weren’t fixin’ for a caffeine-pick me up, and wanted to get a good nights rest to kick ass in the morning, so we ordered “decaf”.The cafe went silent. The barista started to fidget. Our “friend” quickly distanced himself, and left us to stand trial for violating this cultural taboo. The barista ignored our “decaf” order and proceeded to the next customer, who scoffed at us as we exited the cafe.

We share this as an example not of our social ineptitude, but to demonstrate our cultural infatuation with extreme.

Nowhere is this more true than in eXtreme/action sports. Surely we are all familiar with Mr. Dan Winslow, snowboarding’s newest poster boy:

But Mr. Winslow has some new competition among those who consume drinks that look like engine-additives and do things that are gnarly. Pierce Hodges, 23, is one of the winners of Red Bull’s First Person competition and is looking forward to phone call from Shaun White to go kick some ass.

The competition asked college students to submit one-minute video demonstrating how they get eXtreme with Red Bull.

If they are one of the five finalists, they get some Red Bull (YES!) and a cell phone that they will receive a call from one of Red Bull’s extreme athletes. Pierce means business. Not only does he do eXtreme shredding, but he also bikes, drives, runs, swims and talks eXtreme. Take a gander at his winning video. Also note the name of his youtube user account: LiquidNitroMagnum. Hell yea.

We are going to have some chamomile tea and take a nap.