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agr trendspottin’: the new “green”

10 September 2008 No Comment

Brooke Geery, our esteemed and meritorious YoBeat friend, posted an excellent article a short time ago which we wish to note. agoodreed indeed—get on the ‘beat: Bamboo-hoo: The Greenwashing of Snowboarding

Ms. Geery discusses the current snowboard industry trend of “going green” by using bamboo in products. Though bamboo is highly renewable, it is largely produced in China. Thanks to very lenient environmental standards, bamboo growers in China often clear native forests and use harmful fertilizers to increase their yield. Furthermore, workers are exposed to toxic chemicals used in the processing of bamboo. And of particular interest to agr, bamboo is panda food! (via YoBeat)

We agree with Ms. Geery: bamboo is out. But what eco-friendly cause can we market now? Worry not ‘goodreeders—as dictators of hipness, we hereby decree that the new green is: not being mean to dolphins. So don’t laugh.

No Comment »

  • Alex Loddengaard said:

    Bamboo is everywhere in China. I like dolphins.

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